Legal

Terms of Service

Last updated: March 30, 2026  ·  Effective: March 30, 2026

By accessing or using Owla, you agree to be bound by these Terms of Service. Please read them carefully. If you do not agree, do not use the platform.

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (and your organization, if applicable) and Owla (“Company”, “we”, “us”, “our”) governing your use of the Owla platform, website, APIs, and related services (collectively, the “Service”).

By creating an account, clicking “I agree”, or otherwise accessing the Service, you confirm that you have the authority to bind yourself or your organization to these Terms.

2. Description of Service

Owla is an AI Search OS that enables B2B companies to:

  • Monitor brand visibility and mentions across AI-powered search engines (ChatGPT, Gemini, Perplexity, Claude, Grok, and others)
  • Track competitor presence in AI-generated responses
  • Analyze trends in AI search visibility over time
  • Receive recommendations to improve AI search presence

The specific features available to you depend on your subscription plan. We reserve the right to modify, add, or remove features with reasonable notice.

3. Accounts & Eligibility

3.1 Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding contract. The Service is intended for business use and is not directed at consumers or minors.

3.2 Account Registration

You agree to provide accurate, complete, and up-to-date information when creating your account. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account.

3.3 One Account Per Organization

Each organization may operate one account under a subscription plan. Additional seats or organizations may be added per your plan terms. You must not share login credentials across multiple organizations.

3.4 Account Security

Notify us immediately at security@owla.ai if you suspect unauthorized access to your account. We are not liable for losses resulting from unauthorized account use where you failed to notify us promptly.

4. Subscriptions & Payments

4.1 Plans

Owla offers paid subscription plans. Pricing and plan features are described at owla.ai/pricing and may be updated with 30 days' notice.

4.2 Billing

Subscriptions are billed in advance on a monthly or annual cycle. By providing payment information, you authorize us to charge the applicable fees. All fees are non-refundable except as described in Section 4.5 or required by law.

4.3 Taxes

Prices exclude applicable taxes. You are responsible for all taxes, duties, or levies imposed by your jurisdiction on the purchase of our services.

4.4 Late Payments

If a payment fails, we will attempt to collect it. After 7 days of non-payment, we may suspend your account. After 30 days, we may terminate your account and delete associated data with 14 days' prior notice.

4.5 Cancellations & Refunds

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period — you retain access until then. We do not provide pro-rated refunds for unused time, except where required by applicable law.

5. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You must not:

  • Use the Service to violate any applicable law or regulation
  • Scrape, copy, or reverse-engineer any part of the platform
  • Attempt to gain unauthorized access to other accounts or systems
  • Use the Service to generate spam, disinformation, or deceptive content
  • Interfere with the Service's infrastructure or place excessive load on our systems
  • Sublicense, resell, or otherwise commercialize the Service without our written consent
  • Use the Service on behalf of a competitor to Owla without written authorization
  • Misrepresent your identity, organization, or authority

Violation of these terms may result in immediate suspension or termination of your account.

6. Your Content & Data

6.1 Ownership

You retain ownership of all brand data, keywords, and configurations you submit to Owla (“Your Content”). By submitting it, you grant Owla a limited, non-exclusive license to use it solely to provide and improve the Service.

6.2 Your Responsibility

You are solely responsible for the accuracy and legality of Your Content. You represent that you have the rights to submit it and that it does not infringe any third-party rights.

6.3 No Training Use

We do not use Your Content to train machine learning models, and we do not sell your data to third parties.

6.4 Data Portability

Upon request, we will provide an export of your data in a structured format. Submit export requests to privacy@owla.ai.

7. AI-Generated Results

Important: Owla monitors third-party AI search engines that are not under our control. AI-generated content is inherently probabilistic and may be inaccurate, incomplete, or change without notice.

You acknowledge that:

  • AI search engine responses vary by query phrasing, timing, user context, and platform updates
  • Owla's visibility scores and rankings are analytical estimates, not guarantees
  • We are not affiliated with ChatGPT, Gemini, Perplexity, Claude, Grok, or their parent companies
  • Changes to third-party AI platforms may affect the accuracy or availability of our monitoring
  • Owla is not responsible for the content generated by third-party AI search engines

8. Intellectual Property

8.1 Owla's IP

The Service, including its software, algorithms, UI, brand, and all related content, is owned by Owla and protected by intellectual property laws. Nothing in these Terms grants you any rights in our IP beyond the limited license to use the Service.

8.2 Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant Owla a royalty-free, irrevocable license to use that feedback for any purpose without obligation to you.

8.3 Trademark

“Owla” and the Owla logo are trademarks of the Company. You may not use our trademarks without prior written permission.

9. Confidentiality

Each party may receive confidential information from the other. “Confidential Information” means non-public information that is designated as confidential or that a reasonable person would understand to be confidential given the nature of the information.

Each party agrees to protect the other's Confidential Information using at least the same degree of care it uses for its own, and to use Confidential Information only for the purposes of this agreement. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

10. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED, ERROR-FREE OPERATION.

WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR THAT AI MONITORING RESULTS WILL BE ACCURATE OR COMPLETE. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OWLA AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND LICENSORS SHALL NOT BE LIABLE FOR ANY:

  • INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
  • LOSS OF REVENUE, PROFIT, DATA, OR BUSINESS OPPORTUNITIES
  • DAMAGES ARISING FROM THIRD-PARTY AI ENGINE CHANGES OR UNAVAILABILITY

IN NO EVENT WILL OWLA'S AGGREGATE LIABILITY EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE THREE MONTHS PRECEDING THE CLAIM OR (B) $100 USD.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIMITATIONS OF LIABILITY — IN SUCH CASES, THE ABOVE LIMITATIONS APPLY TO THE FULLEST EXTENT PERMITTED BY LAW.

12. Indemnification

You agree to indemnify, defend, and hold harmless Owla and its affiliates from any claims, damages, liabilities, and costs (including reasonable legal fees) arising out of or related to: (a) your use of the Service, (b) Your Content, (c) your violation of these Terms, or (d) your violation of any third-party rights.

13. Term & Termination

13.1 Term

These Terms remain in effect as long as you have an active account or use the Service.

13.2 Termination by You

You may terminate your account at any time via account settings or by contacting support@owla.ai.

13.3 Termination by Owla

We may suspend or terminate your account immediately if you violate these Terms, fail to pay fees, or if we are required to do so by law. We will provide notice where reasonably possible.

13.4 Effect of Termination

Upon termination, your license to use the Service ends. We will retain and then delete your data per our Privacy Policy. Sections 6.1, 8, 10, 11, 12, 14, and 15 survive termination.

14. Governing Law & Disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-law provisions.

Any dispute arising out of or related to these Terms shall first be subject to good-faith negotiation. If unresolved within 30 days, disputes shall be resolved by binding arbitration under the American Arbitration Association (AAA) Commercial Arbitration Rules, except that either party may seek injunctive relief in court for IP or confidentiality breaches.

Class action waiver: You and Owla each waive the right to participate in class action lawsuits or class-wide arbitration.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy and any applicable Order Forms, constitute the entire agreement between you and Owla regarding the Service.

15.2 Amendments

We may update these Terms at any time. We will notify you of material changes by email or in-app notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.

15.3 Severability

If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.

15.4 Waiver

Our failure to enforce any provision does not constitute a waiver of future enforcement of that provision.

15.5 Assignment

You may not assign these Terms or any rights hereunder without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

15.6 Force Majeure

Neither party is liable for delays or failures caused by circumstances beyond their reasonable control, including natural disasters, infrastructure outages, or third-party service disruptions.

16. Contact

For questions about these Terms: